Based on the excel spreadsheet of data on the artists scheduled to perform at SXSW Music Festival 2020, a more understandable and user friendly visualization was created. 

Happy path prototype to redesign the SXSW Music Festival app based on the information in the schedule and data from above. Inspired by branding and UI elements of Spotify, the flow has been curated to be intuitive through multiple rounds of user testing as well as group audit of the currently implemented SXSW app (2020).