MACOO
Branding & Packaging Design
MACOO Eatery is a restaurant with homemade food, located in Heraklion-Crete that offers a daily changing menu based on Greek cuisine. The cuisine that we all always look for, that of the Greek mom! That's how macoo was born from - mama's cooking-
The goal was that the visitor may enjoy mommy’s home cooking food, easily and quickly but always healthy and with an aspect beyond the usual. Also, to give a solution for those who prefer take away or delivery after a tiring day with lunch of homemade food ... what else ?!
The design of the brand was based on the tools of the kitchen forming also the letters of the word “macoo”. "Get in taste mode" comes to give a modern approach to branding and helping to reach a larger target group. The bright, vivid colors were chosen to prevail and characterize the visual communication of the brand - fast food, which awakens unique feelings of joy and nostalgia.
