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Digital Stack
Brand Identity
— Brand Strategy
— Brand Identity
— Naming
— Verbal Branding
— Digital & Print Design
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Clearing the Stack
Leading marketing and brand management platform for franchise and multi-location businesses, Digital Stack had undergone a transformative evolution and growth of their services and audiences. With this came the opportunity to clear the stack and redefine the company through a new brand position, strategy and identity that reflects the expertise, empowerment and value they deliver to their clients.
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Leading by example
Asking clients to trust them with one of their most valuable assets; their brand, means Digital Stack must leave no doubt that they value and respect their own. Through a dynamic yet structured visual and verbal brand system, we delivered a brand identity for Digital Stack that ensures they practice what they preach.
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A voice that Stacks up
Supporting and empowering multi-location businesses requires a delicate balance between protecting their brands integrity and consistency while also empowering individual locations with localised campaigns. We developed a strong tone of voice and brand messaging that was underpinned by the brand statement ‘Creating global brands with a local voice’. This was crafted to speak directly to Digital Stack’s ethos of enabling brands to conquer the world one location at a time.
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A system with flex
Dynamic and evolving shapes move effortlessly and flexibly within a strong gridded visual framework as a literal link to the Digital Stack name and their purpose of protecting and amplifying brands with consistency. The infinite variations serve as a visual metaphor that a brand is the accumulation of many moving pieces and can be tailored to connect with specific locations and audiences. There’s no one size fits all in local area marketing.
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