Hallström is a fictional cider press company I created for a college course in order to showcase my ability to develop a cohesive visual identity.
A vital part of the identity is trust.
Showcasing the logo on piece of equipment that's been used is vital to projecting the look and feel of a brand that's tried and true.
A brand pattern is a useful tool for brands of all kinds. It allows the brand to showcase it's identity in a playful way in applications where the consumer is already aware of the brand.
The Hallström color palette evokes the feeling of warmth, and the hot apple cider that can tame the bitter cold.
The Hallström logo is the purest form of simplicity and meaning, depicting a droplet of juice falling from the cider press.
