The client wanted two parts to a logo. First he really wanted to use his hand drawn initials, which I scanned in. I decided this worked better in a light gray behind the main business name and tagline. Next, he also wanted a unique variation of the "Chiropractor wingman" icon, but more minimalist and simplified, with some sort of modern looking burst in the background. I took different versions of this icon and hand drew them a few times before I got a feel for the shape, so I could come up with something unique. Finally there's a flyer design for the Give Back promotion from a few years ago.