Strategists : Daramola Onaopemipo
Copywriter : Eroh Iroro
Art Direction: Victor
BRAND : KIA
BRIEF : Develop a print communication to enlighten drivers on driving safety precautions.
OBJECTIVES: To educate target audience on driving safety precautions.
To reduce the amount of road accidents in Nigeria
TARGET AUDIENCE : Male and female drivers aged between 18 and above.
KEY TARGET INSIGHT : I want to take exciting journeys and return home to my family and loved ones safely.
BRAND PROPOSITION : KIA motors features durable car safety equipments which ranks your safety as top priority.
BIG IDEA : Complete Your Journey
BIG IDEA RATIONALE : KIA motors wants to remind the target audience of the role safety precautions plays in completing their dynamic and exciting journeys.
Copywriter : Eroh Iroro
Art Direction: Victor
BRAND : KIA
BRIEF : Develop a print communication to enlighten drivers on driving safety precautions.
OBJECTIVES: To educate target audience on driving safety precautions.
To reduce the amount of road accidents in Nigeria
TARGET AUDIENCE : Male and female drivers aged between 18 and above.
KEY TARGET INSIGHT : I want to take exciting journeys and return home to my family and loved ones safely.
BRAND PROPOSITION : KIA motors features durable car safety equipments which ranks your safety as top priority.
BIG IDEA : Complete Your Journey
BIG IDEA RATIONALE : KIA motors wants to remind the target audience of the role safety precautions plays in completing their dynamic and exciting journeys.
