Every two years, the Liberal Party of Canada hosts a massive convention.We were tasked to create a new branding.
For three days, Liberals from across the country travel to the Liberal Convention to vote on policies, elect highly ranked members, listen to various speeches and interviews. It was scheduled to happen in November 2020 in Ottawa.
Then COVID-19 happened.
The Liberal Party had just been re-elected for a second mandate and we were tasked to create a branding that reflected a solid governement, a look towards the future and a reference to Ottawa, the host city.
After submitting several branding options, we were told that we would use the old branding.
