For the Pride Month 2019 we organized an action raise awareness about LGBTQ+ rights in Italy. Creative Fighters have been working together with Uonnabi, an editorial project focused on fighting homophobia and transphobia, in order to create engaging activities to mobilize the community both online and offline. 

We create a test, by using a fresh and ironic tone of voice, to discover "How much homophobic are you?". The test was launched online at the beginning of June. For the launch we asked to a group of influencers to launch a user generated contents activity: sharing or posting a picture ok a kiss by using the official hashtag #Kissoni.

We went to the main pride marches in Italy: in Milan, Bologna, Turin, and Rome. We printed a campaign postcard in which people could find the test and a call to action to discover the results online and to share a picture of a pride kiss by using the campaign official hashtag.