Ledit - an underground street art festival
My assignment was to come up with a new concept for some kind of event or festival and design all the different elements needed.
I came up with "Ledit" - an underground gathering of art lovers celebrating a new form of street art where the spray can is replaced by colourful led lights. The idea is a dynamic event where people walk around the city (Tel Aviv) and "decorate" different landmarks using Led Throwies - colourful led lights attached to a battery and a magnet with duct tape.
I designed the kit needed to make your own Throwies, posters, flyers, stickers,
T-shirts and a smartphone app.
