The Brief
After the South African Covid-19 lock down Flying Fish sails had slumped, with the reopening of liquor and spring in the air Flying Fish took the opportunity to run an Instagram brand loyalty that would bring in the new normal of drinkin Flying Fish at home.
Colour Palette
Throw Away Concept
This concept was based on the idea of celebrating spring alongside celebrating Flying Fish; this concept was however scrapped before further iterations were created.
The Final Concept
Trivia Night
How well do you know Flying Fish? Nothing screams brand loyalty more than a customer who knows their stuff about a brand. To create brand awareness and promote consumer involvement in the brand. The campaign will run as a Friday ‘Night Trivia’ night, where Flying Fish will post a trivia question every Friday evening on their Instagram page with the comments allocated for the answers. The catch is the trivia questions will all be questions without wrong answers, questions such as what is the best way to drink Flying Fish? These types of questions will allow customers to share personal answers and stories to reignite positive memories of Flying Fish.
First Draft
Second Draft
Finals
