Team Flying Fish is required to conceptualise and pitch three campaign ideas for the new recipe Flying Fish Crushed Orange launch. Refer to the BN pitch deck for section breakdown and presentation requirements.

We were tasked to create a competition on instagram for users to interact with the brand. 

We had to come up with a concept that uses all of instagram's facilities such as as story and posting. 

Like post- This is one of the most common Instagram contest idea. It’s also one of the easiest for people to enter.

Tag-a-friend- A tag-a-friend contest can be a great way to expose your brand to people who may not have heard of you before, or who may not yet be following you on Instagram. The concept is simple: ask users to tag their friends in the comments of your post for a chance to win a prize.

In this task we were required to create a instagram competition that create brand awareness and drives sells for flying fish. 

The outlet we had to use was instagram. There is a current trend on instagram where brands host competitions to create a bigger social media presence. 

The better the prize the bigger the response. I chose for the winners to receive an all inclusive trip to the French Alps. Users were not required to do much other than share, tag friends, follow and like the post. This is the most effective way to gain followers.