While working in an agency, new business is always an exciting endeavor. When we received the ask to prepare a pitch for Progressive, things were no different. We were asked to prepare a campaign for their Quarterly Loyalty Statement. I was assigned the Email Layouts — the copy and basic brand assets were provided.

The main purpose of this email is to encourage clients to continue to stay with Progressive, but also push them to benefit from more services. This would give them the potential to gain a higher ranking in the Loyalty Program, and receive access to more benefits. In order to do this, I designed the email in a way that would pull on multiple visual elements to drive the Click-through rates, and the overall success of the email. Implementing illustrations, links to more resources, tips from Flo, and social media links, the client has access to convenient resources as a Loyalty program member.​​​