Bachelor's Degree Completion Project
A project developed in partnership with student and friend Isabela Garcia
Abstract: The project contemplates the social responsibility of design, observing the relationship of women with their bodies and with fashion. The perception of how contemporary women live and relate enables the perception of how difficult it can be to live in society and with the standards imposed by it, thus leading to an analysis of the most common disorders today, where there is a strong relationship between these problems and the body, highlighting the forms of treatments, including art therapy, which seeks recovery through art. The so-called image distortion disorder, common nowadays, leads people to see themselves in a very distant way from reality, this distortion serves as a basis for the construction of a concept of creation that guides the development of a collection with pieces that are intended to dress from size 6 to 14 and value different types of bodies.
PROJECT DEVELOPMENT
Based on an analysis of disorders as common today as the image distortion disorder, it was possible to see how this dissatisfaction with the body itself can lead people to see themselves in a very distant way from reality, this distorted look is the starting point for all project development.
Through the concept of creation, we seek to transmit these multiple views to the elements that could constitute a collection that could dress different types and sizes of bodies and still value them. Working with the relationship between these disorders and treatment through art therapy, it was possible to associate the interpretation of each woman's subconscious with art.
RESULTS AND DISCUSSIONS
The collection was designed for an urban and contemporary woman, who doesn't have time to try on clothes or make adjustments when necessary. Thus, the idea was to create an adjustable model, with practical and comfortable pieces. The collection's focus is on building its models seeking to have minimal fabric waste through the zero-waste process.
The project values social sustainability by offering an art therapy workshop for the production of drawings developed by women who do not accept their own bodies, offering treatment for the disorder and providing the creation of the pattern design used in the pieces. The same principle applied to the seamstresses who worked on the project, women belonging to a needy local community who were trained and acquired new knowledge.
FINAL CONSIDERATIONS
The social issue involved in the project was initially linked only to the woman's relationship with her body, but with the development of the project and mainly during the search for manpower, we realized how much this work came to be considered a female empowerment tool, both in research and through the training of the seamstresses who ended up moving the entire community they live in, all of this, came unexpectedly and surprisingly for us who made the small gesture of looking for trained people in this little-explored place, it worked as a trigger to put the whole group of people living there in motion, wanting to help us and creating a kind of network, seeing how much this work made a difference in this place moved us and made us see how pertinent it is to think of everyone scopes when putting into practice a new project.
