MACA merges dedication with will power.
Mecenas de Arte Contemporânea Associados (MACA) is a non-profit private institution, that connects Portuguese contemporary artists with patrons, amplifying and broadcasting national artistic production.
VISUAL IDENTITY
Development of a set of strong brand values and a tone of voice. The subsequent concept created encompasses
the brand's personality which resonates across every touch point. Minimalism, union and heterogeneity were the main drivers.
