Redesigned the book "Consider the Lobster.“ The content of the book is serious, talking about how boiling lobsters alive is cruel and is something that we should all go against with. The highlight of this book is it has extremely long footnotes. The footnotes are a fun touch adding on top to the serious statements, the tone and the topics are more down to earth, like someone whispering to you.

I wonder how people feel bad seeing cows or pigs getting killed, but not lobster. Perhaps, the reason is you don’t see blood when killing lobster. To demonstrate that, red gradient throughout pages is applied to the spine of the book. It grows from just a little to a full page of red. Red can also resembles the action of boiling water with temperature getting higher. The entire process of reading the book is the lobster got hotter and hotter, closer and closer to death. The whole book becomes lobster itself.

The difference between main context and the footnotes are pulled to the extreme, with black serif typeface that’s used for the main content to deliver the seriousness. The footnotes are in sans-serif, bold, red, and much larger that go on top of the main content.

To highlight the special of this book - footnotes.