𝗖𝗮𝗹𝗶 𝗙𝗶𝘁 𝗕𝗼𝗱𝘆 was founded by the couple Heather and Tony, both fitness enthusiasts and professionals for over 20 years. They offer various personal training programs for both men and women. Heather, our client is specific in what their new brand must convey while we made the best creative way to transform it to one stunning logo - confident, smart, sexy and works for all genders.

Using a plain bold font for the brand name, we have incorporated two fitness elements to make it more unique and eye-catching. For the accent font, Heather requested the typeface to use, and it absolutely made a perfect pairing!

𝙒𝙚 𝙬𝙖𝙣𝙩 𝙩𝙤 𝙗𝙚 𝙖 𝙗𝙧𝙖𝙣𝙙 𝙩𝙝𝙖𝙩 𝙧𝙞𝙨𝙚𝙨 𝙪𝙥 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙧𝙚𝙨𝙩 𝙖𝙣𝙙 𝙞𝙨 𝙝𝙚𝙧𝙚 𝙩𝙤 𝙨𝙩𝙖𝙮." - 𝙃𝙚𝙖𝙩𝙝𝙚𝙧 𝙈𝙖𝙮 𝘽𝙧𝙤𝙬𝙣