Darcelle Medlyn's profile

Week Four | Persuasive Poster

Week 4 | Persuasive Posters
#DVB102 #Oneperday2020 #Oneperday20

This week we looked at methods to create a persuasive protest poster. I decided on human trafficking and modern day slavery, but then decided to further narrow that down to an Australian context as many Australians are unaware that modern day slavery occurs right here at home, in the lucky country down under! I had a play with some sketches and explore metaphor, irony, antithesis and Anthimeria. My aim was to keep it simple and effective.
Day One | Sketch One
This was my first idea when looking at pie chart statistics on slavery in Australia. Following the theme I settled on of simple and effective. I'm not sure if the pie chart being in the shape of Australia would be an Antithesis or an Anthimeria however I know it is kind of a visual metaphor. Also the crossing out of the NT in Doesn't I think is kind of clever and tries to prove a point that Australians are very oblivious that terrible things like modern day slavery happens in their backyard. I'm going to continue to follow a hand drawn and simple aesthetic to attract a wide audience but in particular the demographic of younger people around 25-35
Day Two | Second Sketch
I really like this sketch, it came to me after my mum reminded me of the wedding card I made her (it was a rather unsubtle way to make a point). But it did fit the forced marriage statistic that I used in the first sketch and it would still work with the slogan I made. This I think definitely uses antithesis as you see a bow and what upon first glance looks like hands holding in marriage but then you see that one hand has a hold on the other. The hand cuffs are obviously a metaphor for slavery however while chains are a little over used I think in this context it works well. I think this is the most successfully as the idea is simple but does make you think twice about something that happens around us everyday that we might not recognise.
Day Three | Third Sketch
I really like this idea because it visually represents oblivious behaviour clearly. Plus it works in with the slogan really well, the only problem is that I think it could perhaps get quite complicated and loose simplicity. I think this sketch fits in with metaphor, the hands around the victims mouth stop the victim from being heard, and the blindfold is metaphor for the obliviousness of 'blind' Australians who are unaware that these things DO happen here. The flag would also be a metaphor for all of Australians. I think this would point the finger and have shock value too. I think this also includes irony and the statement the 'Australian' is saying, because the viewer can clearly see the victim.
Day Four | Black & White + One Colour
This is the first version of the rendered poster. I used my Wacom tablet and Photoshop to digitally paint this. I decided on this because it would be easier to re-print and it would keep it simple. I found that using pink would further the idea of using an Antithesis, pink is heavily associated with marriage, girls and sweetness. The colour is hiding the dirty secret. The only problem is that it might appeal to a younger demographic than planned upon. I also wonder if the slogan should be in San Serif font to appeal to a more older audience. Though overall I think it would appeal to most demographics because the contrast in colours would attract the eye. I also added a noise effect to tone down the pretty/clean look. To make it look dirty almost.
Day Five | Full Colour
This is the final full colour version. Overall I actually prefer the B&W+One colour version but this works too. I still kept the palette very simple though, just using 5 colours. I really like the overall idea of the poster but do feel like I would need time to render this better so it would appeal to an older demographic and appear less fun? I might re-try all three ideas in future and use illustrator instead to get the image I want without the heavy outlining to evoke a more serious effect. I think all three posters would be good to see together. 
Week Four | Persuasive Poster
Published:

Week Four | Persuasive Poster

Published:

Creative Fields