Shorouq Abdelhaleem's profile

Branding for back to basics

Branding and packaging for Back to Basics​​
This is a fun project for a cosmetics and skincare company called "Back To Basics".


Why the seahorse?
Not just that this neat creature is a symbol of nature, it's also a symbol of strength and power, giving the logo a sense of boldness, uniqueness and establishment.







I chose to go with rose gold to give a feel of value and elegance.
I also chose a combination of fresh calming colors to give a fresh look and relaxing feel to the brand and boost a sense of self care.




Thank you!




Branding for back to basics
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Branding for back to basics

This is a fun project for a cosmetics and skincare company called "Back To Basics" in which I did both the logo and packaging design.

Published: