Lucid Motors
Designing a Modern Showroom Experience
Designing a Modern Showroom Experience
To coincide with the global reveal of the production-ready Lucid Air, we were invited to work with Lucid’s design and retail teams, as well as architectural partners, Marmol Ratzinger and Gensler, to develop a retail experience rooted in the company’s California heritage and the ideals of a new, post-luxury world. The first slate of North American and European showrooms are designed with an extensive graphics and video package, wayfinding, and hands-on areas, helping tell the story behind each Lucid vehicle, including its design DNA, proprietary technology, and unique approach to color, materials and finishes.
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d792fd104427187.5f62981b909cd.jpg)
The showroom revolves around the company’s founding pillars of Space, Energy, and Time, which collectively tell the story of how comfort, innovation and connectivity come together to deliver a truly different luxury experience.
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e1972104427187.5f62981b8f7a5.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a84ec6104427187.5f62981b8f058.jpg)
Anchoring the showroom is the Lucid Air Dream Edition, a special run of their flagship vehicle.
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34ad55104427187.5f62981b8fd14.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/40cf4a104427187.5f62981b91614.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/050db1104427187.5f62981b91b5e.jpg)
Through a series of videos, we tell the story of five locations in California, each inspiring a curated color, materials, and finishes trim package.
Customers can choose from one of the California-inspired CMF packages and experience it through a VR simulation.
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/242317104427187.5f62981b92067.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/34b138104427187.5f62981b910ef.jpg)
Lucid’s technology features prominently throughout the showroom with product displays and infographics telling the founding story of innovation and the fully realized reinvention of automotive design.
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/555d87104427187.5f62981b8e2dd.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c440c2104427187.5f62981b904b9.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/64872c104427187.5f62981b8eab6.jpg)
![cmf design ev lucid LUCID AIR Retail showroom typography automotive mobility](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3943e6104427187.5f62981b928e7.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a6186e104427187.5f62981b2f31c.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/84502c104427187.5f62981b2f949.jpg)