Natura is the biggest Brazilian-Beauty brand and in order to promote their new Prebiotic-Skincare products we created social videos to inspire and educate the audience.
The success of these pieces of content can be attributed to the fact that we not only promoted the product in an advertising video, but we have organically integrated the brand's message in our content instead, keeping our native language and personality.
With almost 3 Million Video views and more then 500k social interactions, the videos became the Natura's most watched video in 2019 and top 5 of all time in the band's social media history.
My Role:
Research (Social Listening, Industry/Category Desk Research, Trends Search)
Content Strategy
Pricing
