For the 3rd Annual B2B Expo, an educational series presented by Montecito Bank & Trust, I was tasked to define the branding for the entire event. The theme for this year was "Back to B2B" as in back to school. The bank wanted to invite all the business owners and operators in the community, as well as budding entrepreneurs, to a series of three events where they can learn all about how to more effectively run their businesses.
The in-branch display consists of a separate cardboard desk and a chalkboard poster. The information materials are on top.
The brochures were a whole other project in themselves. They, along with the postcard mailers were an interesting project.
