Persuasive Poster
Final
Sketch #1 - Bible and mask
Technique: pencil sketch, marker outline
Process: I brainstormed how I was going to incorporate the AIDA principles into each of my designs.
Reflection: To persuade students to hear what the Bible says, I attract their attention in two ways. First, I photoshop the words to come alive, personified walking on the page. Second, I show a common face mask. This also adds desire to know how the book and the mask relate. I appeal to their emotions by building empathy with the reader-focused question, 'Feeling scared about your future?'. If it is in B+W, I would use blue to draw out the mask and what is familiar to them. The action call is at the bottom with a concrete time, alluding to a talk, as well as a Facebook icon with the student group name.
Sketch #2 - sand into the future
Technique: pencil sketch, marker outline
Process: I already saw this image from my camera roll and then used the same process as for sketch #1
Reflection: My second concept was centred on what all students are searching for: a secure and satisfying future. I attract attention by placing words along different tracks of sand, maybe in two font styles (to emphasise key words). By fading out part of the photo, it emphasises the unknown. Interest is funnelled into the QR code at the bottom of the poster with a clear invite to a talk (action). Looking ahead to our future aligns values.
Sketch #3 - an unstable world
Technique: pencil sketch, marker outline
Process: I already saw this image from my camera roll and then used the same process as for sketch #1 and #2
Reflection: My third concept makes students curious through a relatable idea, especially during coronavirus - instability. Their values are aligned with those of the Christian group. I amplify this idea through a photoshopped crack in an image of the sky, drawing interest (further information) through text. The photo makes me associate the poster's message with the world, since it looks up into the sky. The text could amplify the notion of uncertainty even more if some of the words look like they're falling down. Same action as in sketch #1 and #2.
B+W plus orange
Technique: Illustrator created the poster except for the black-and-white effect of the photo.
Process: I created a tear in the image with an overlayed shape, then added the text and rectangles.
Reflection: The contrast between the B+W and orange made all of the text 'pop'. If I knew how to cut an image, I would have tilted one side so that it did look like it was breaking. Unfortunately, I forgot to add a Facebook logo or QR code as I drew on my other sketches. But I liked this poster in the end more than the coloured version.
Colour Poster
Technique: Illustrator created the entire poster.
Process: I created a tear in the image with an overlayed shape, then added the text and rectangles.
Reflection: The contrast between the blue and orange was less effective than I would have liked. The background photo looked too crowded. Same queries as for the B+W poster (cutting the image and adding a logo or code for 'action').
