The Dyson Supersonic hairdryer is known for its strong wind and powerful output in the market. The goal of this guerrilla campaign was to play with the special placements of the ads and create an unexpected buzz by surprising the audiences. Placing the billboards near the world-famous tilted architectures gives people an illusion that the Dyson Supersonic hairdryer is powerful enough to blow down buildings.
* Honored Communication Arts 2020 Advertising Competition Finalist
* Published by Ads of the World in July 2020