Pasta Amore, an Italian family-centric restaurant, sought to appeal to Baby Boomers, Millennials, and Generation Z in a manner that gave their brand a unique voice apart from the competition that possessed a similar environment, such as the Olive Garden, or similar red and green brand colors, such as Fazoli's. At the same time, it stressed the need to emphasize its brand personality of "fun, fresh, and filled with love" while still balancing the promotion of its mobile app and conveyance of its Italian roots.

The final design was kept minimalistic to ensure the ability of each printed marketing piece to contribute toward a strong brand personality. Specifically, typographic considerations almost exclusively chose Klinic Slab due to its balance between a classical aesthetic as a serif typeface and modernity, such as lower contrast in stroke weight and reserved serif style, that personify the Pasta Amore vision of adding a modern twist on classics. Color considerations chose to focus on the primary color palette of red or green against white, to visually emphasize Italian culture and brand values of warmth or freshness where applicable. Meanwhile, a consistent use of taglines, dotted lines, and arrows enhanced the perception of brand personality.

The promotion of an app in the table tent and brochure provides a way for Pasta Amore to not only better target the salience of technology in the life of Millennials, Baby Boomers, and Generation Z, its target demographic, but also to better engage and retain them while a trackable QR code link allows collection of analytics. The drawing activity on the Kids Menu pursues a universal aesthetic while the digital quality would be likely to feel familiar to Generation Alpha’s early exposure to modern technology. As a whole, the following pages all pursue emphasis of individual brand values, a clean and simplistic layout, distinguishability, and targeted appeal that don’t sacrifice other potential demographics.