You spin me right round, baby right round like a record, baby right round round round...
Circles and circle patterns are the basic elements of the identity. Just like they do it on traditional Uzbek plates, cause the main dish of the cafe is Plov (as the name suggests) which came from Uzbekistan.
Cyrillic and Latin.
Logos were designed to be used in Russia but they supposed to be understandable by the tourists, which come to Saint-Petersburg, so there are two versions, cyrillic and latin, and each of them has vertical (major) and horisontal (minor) versions.
Colors and patterns.
Colors and patterns for this identity project were chosen from huge ammout of pictires representating eastern culture traditions and crafts.
Combine and collide.
Circle patterns could be used combined in circles, like they don on traditional plates.
Perfectly fits on package.
Those identity elements can be easily applied on packaging design.
And web.
Animated circles also could be used on website to highlight the identity declared by the printed materials
Thanks for watching!
