This is the logo identity project in Graphic Design Essentials class. At the beginning of class students had the option to choose a company from a list of fake ones. I choose to challenge myself with Serendipity Resorts. In the company information, it stated that Serendipity is exotic but also elegant at the same time. I choose to convey that message by creating an icon which is exotic looking, and a typeface that looks elegant. I created my own icon from inspiration of tiki style faces and patterns. The typeface is Trajan Pro, and the colors are a clam blue and a light black.
