Dealers got this special package consisting of a white shirt, a black pen and a sample product.
The objective was to let them experience the cleaning power of the product while reminding them of the values that the company upholds.
Champion has always hinged their image on purity of intention, honesty and integrity.
These values have made this local brand number one in Manila -- beating giant brands like Tide and Surf.
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This was my one of my first packaging projects as a junior creative in an ad agency. I worked closely with the lead creative and assisted in engineering the cardboard packaging -- from developing the outlines of the die cuts to mocking up sample packages for the production team to use as reference.
Except for the actual detergent pack, no plastic products were used in the final box packaging output.
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Published: 2012
Client: Peerless Products
Brand: Champion Infinity Detergent
Agency: TBWA\Santiago Mangada Puno
Chief Creative Officer: Melvin Mangada
Executive Creative Director: Marci Reyes
Associate Creative Director: Denise Tee
Associate Creative Director: Denise Tee
Designer: Denise Tee / Arthur Ryan Aquino
Copywriter: Niño Reyes
Packaging Artist: Arthur Ryan Aquino
Print Producer: Dennis Carlos
