The primary reason I was brought on as a freelancer for The United Methodist Church was in preparation for their annual conference, a high volume season for the communications office. As part of a larger design team,  we maintained a high level of collaboration that required strong organization in the design process itself. In addition to applying an overarching visual system, I developed styles and standards that were utilized by other members of the team, in other contexts and documents.

 

Maintaing a strong event brand without repetition was definitely a challenge. Comparing the program guide above with the materials below for various events, you get a sense of the visual relationships and differention we were striving for.